SOFT SAVING: GEN Z’S SHIFT TOWARD PRESENT HAPPINESS

Soft Saving: Gen Z’s Shift Toward Present Happiness

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, financial success followed a familiar pattern: earn continuously, save boldy, acquire a home, and prepare for retired life. But Gen Z is approaching cash with a fresh perspective. Instead of concentrating only on long-lasting build-up, this generation is prioritizing equilibrium, well

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